Koo awards a user profile with a Yellow Tick after they meet the criteria that’s clearly published on its website. This is a status equivalent to that of the Blue Tick of Twitter. Although both are "Ticks" yet, there is a great difference of value between them.
Instead of focusing on monetization of this feature, Koo is rather utilizing this concept in making their platform more safe and inclusive. Anyone can get a Blue Tick on Twitter by paying $8 per month or $84 annually after satisfying a few basic requirements. Check how to get Twitter Blue Tick!
Whereas, the yellow tick of Koo, or the Koo Eminence Tick can never be purchased. A profile can get the grant of this account privilege only if it holds eminent recognition and authenticity in terms of identity, posting pattern, positive contribution to the platform and recognition in the industry. Check how to get Koo Eminence Yellow Tick!
What is the Co-founder's Opinion?
Koo's co-founder Mayank Bidawatka remarked, "At Koo, we value inclusivity in both thought and action. All famous people who meet the criteria for a mark of recognition receive free lifetime verification from us, and we shield them from impersonators so they can speak with their fans in their true voice. We are a merit-based platform that takes pleasure in its open philosophy, which rewards and celebrates excellence without assigning a monetary value. We are dedicated to protecting this digital privilege for all famous people because the Koo Eminence Tick is an illustrious emblem that cannot be purchased."
This reflects the unique thought-process of team Koo, whereby they are not allowing any compromise over authenticity to earn some subscription fees. To get the Yellow Koo Eminence Tick, you can go through the process mentioned in their website, or, write to eminence.verification@kooapp.com.
What makes Koo make its Eminence Tick free for users?
It is the attempt and mindset of the Koo team to make social media a safe, inclusive and friendly space for all users, that restricts them to monetize their Eminence Tick.
Additionally, Koo provides all features free of cost. Some of these include free edit functionality, a longer 500-character post, longer videos, ability to post in 20+ global languages in one go, ChatGPT prompt, scheduling posts, creating drafts, monetization tools for creators, loyalty program for users and proactive content moderation that’s best in class among all social platforms. Koo believes in empowering every stakeholder to have a superior experience on the platform.
How Koo's Yellow Tick will Help in Content Moderation?
The answer is very simple!
Doers never brag and braggers can never do. Therefore, when an honor is available in a subscription mode, anyone can buy it to brag. But, when this honor is subject to various rounds of verification and validation, obtaining it gives an invaluable pleasure.
So, the first thing this concept does is that it starts working from the mental level of content creators. Creators or professionals who want this recognition will never resort to any unfair means to obtain engagement. Rather they will focus on authenticity and originality of the content. Additionally, it will boost the spirit of the members with the Eminence Tick to continue their positive contribution towards the platform.
Therefore, the Koo Eminence Tick itself will restrict the process of creating unwanted content, restrict impersonation and fake news. Now when all such marks of recognition over social media is gaining popularity due to their monetization policies, Koo stands in a different benchmark valuing merit more than meagre subscription fees.
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